Having been a contributor of articles and aesthetics to social media for many years, culminating in being “cancelled” from several sites, and now, “deactivated” from a Twitter account because of the ghastly banality and insanity of conversations there, I can give a pretty sound analysis of the contributing faults that have given social media such a bad name these days.
The simple equation that makes a social media site “successful” is contained in the same equation that makes a particular political party successful and the tragic reality of that equation was developed and drawn upon in the last decade to elevate certain social media platforms to the giddy heights of financial mega-extreme, along with elevating certain unworthy political personages to similar heights with the use of “Cambridge Analytica” manipulation of opinion to let the likes of certain disreputable characters gain office .
It has been long known that a certain percentage of the population will always “seek the oracle and worship the idol”….in the world of social media, this is known as clustering or cabal-ing..I use the more pejorative term of :”Hem-hugging”..ie those who hide behind a metaphorical mother’s skirt to snipe out at those they disapprove of, whilst enjoying the security of being “covered” by a “mother’s wamth”..in the social media sense that being a person or persons of “authority” within the public perception or having a majority of approving “followers” that give one a touch of “cred’ by association”.
It is a cowardly, crawling method of making opinion upon those that cannot defend themselves from the onslaught of “piling-on” obsequiousness from the legion of followers crowding to also gain validation via numbers..it is the classic example of a “bullying” philosophy.
It usually starts with the culprits cautiously making an observation on a particular subject under discussion, keeping within limits of visual approbation of other’s points of order, till they suss out the particular person on the platform or blog that has a certain higher level of authority and they will then gravitate in a very short period of time to echo that authority, all the while gaining confidence through a certain level of cluster anonymity (hem-hugging) to become more assertive and accusatory of the one person under attack.
I wrote of this marvel back in 2021 after the disastrous failure of Labor to gain office in the 2019 Federal election..here (this was originally posted on one of those social media sites I was “cancelled” from); https://freefall852.wordpress.com/2021/02/14/clustering-the-new-tool-for-electoral-success/ …The use of “Identity politics” by both the Conservatives AND the Greens recruited enough swinging voters along with the gormless “woke” left to allow the incumbent, incompetent, corrupt govt’ of the day retake office and inflict another 3 years of disaster upon the most vulnerable..
This inherent weakness in the human condition has been drawn upon throughout history, but with the electronic age and the rise of social media as not only a tool for communication, but now a weaponised instrument for mass/mob judge, jury, executioner, to use in its favour..never has such a cowardly thing been made more mainstream..We have witnessed many times the brutal use of this cudgel to beat-down, bludgeon and crush opposition of whatever shade of opinion debated, until it is now become an “influencer” in its own right of perhaps even the judiciary itself…certainly the political arm of government and perhaps now the financial arm also…for what bureaucracy or business can stand in its way?..the irony being that the mob will not balk at crushing an individual standing in its way, but seems to go-to-water if called upon to instigate mass revolution to change an entire social way of life for the better…
Curiouser and curiouser…